We work as an extension of your marketing team: define strategy, set KPIs, allocate budget, report monthly. No pretentious slides and no agency lock-in.
Most small brands spend 70% of budget on execution and 5% on strategy. That means beautiful campaigns that convert poorly. We work in reverse: first define where you want to be in 6-12 months, then pick the right tools. Not the other way around.
Competitive analysis, customer segmentation, current funnel analysis, friction point identification. 15-20 page document, applicable.
Roadmap across 4 quarters with clear objectives (acquisition, retention, brand), priority channels, KPIs and indicative budget per channel.
GA4, Plausible or Mixpanel configured correctly, event tracking for critical flows, custom Looker Studio dashboard.
Setup and management of Meta, Google, LinkedIn campaigns. Targeting, creative direction, A/B testing, bidding optimization. Weekly reporting.
HubSpot/Brevo/Klaviyo setup, audience segmentation, automated flows (welcome, abandon cart, re-engagement).
Monthly strategy meeting: what worked, what we change, where to allocate for next month.
3-4 sessions with your team + full audit. We leave with a report and an approved strategy.
Configure analytics, ad accounts, CRM, dashboards. 2-3 weeks of preparation.
We start with 2-3 pilot campaigns, measure for 4 weeks, scale what works.
Monthly strategy review + weekly performance report. Permanent adjustments.
You spend on ads but don't know exactly what ROI you get.
You have multiple active channels but they don't talk to each other.
You want to scale what works, not pivot every month.
You need a strategic partner, not just a freelance Meta Ads operator.
Same strategy and measurement principles, intensity adapted: small-budget Google Ads for a local business, account-based marketing for B2B, or funnel for a creator with an existing audience.
Acquisition, retention, PR and go-to-market. The complete list we deliver under Strategic Marketing.
Audit and strategy are projects (4-8 weeks). Performance marketing and CRM are monthly retainers, minimum 3 months to have enough data.
For meaningful results: minimum €2-3k/month per channel (Meta or Google). Below that, the data isn't statistically significant and we can't optimize intelligently.
Technical SEO is part of Web Design. Content SEO (articles, link building) we integrate here, as part of acquisition strategy.
Weekly: live dashboard + short commentary. Monthly: detailed report (PDF + 1h call). Quarterly: deep strategic review.
We start with a free 60-minute audit. You leave with 3 concrete things to change next week.