Service · 01

Branding & Visual Identity

We build identities that work just as well on a billboard, an Instagram story or a pitch deck PDF. Coherent, recognizable, scalable.

Why it matters

A brand is what remains after the ad is forgotten.

A strong brand isn't a pretty logo. It's a clear decision about how you want to be perceived, translated into a visual and verbal system anyone on your team can apply without asking. We work from positioning to final deliverables, so you don't end up with an impressive PDF and no idea how to use it on Monday morning.

What you get

A complete system, not just files.

Audit & positioning

Workshop with your team plus competitive analysis. We leave with a clear positioning brief: who you talk to, what you promise, how you differ.

Naming (optional)

If you're starting out: 3 naming directions, domain and trademark availability check, final recommendation.

Visual identity

Primary logo + variants (mono, symbol, mark), color palette with semantic tokens, typography system, photo/illustration principles.

Brand book

PDF + Figma library with all the rules: do/don't, spacing, layout grid, applied examples. Enough for any future agency to continue coherently.

Templates & launch kit

Instagram templates, presentation, email signature, letterhead, business card. Everything you need to launch in the first week.

Four rounds, zero surprises.

STEP 01

Discovery

2-3 hour workshop with founders + competitive audit. We align on direction before opening Figma.

STEP 02

Concept

Two distinct visual directions, presented live. You pick one, we collect specific feedback.

STEP 03

Design system

We build the complete system on the chosen direction. Two rounds of revisions included.

STEP 04

Handover

Brand book + assets + training session with your team. We only leave when you can apply it on your own.

Works best if...

  • You're launching a new product and don't want to redo everything in a year.

  • You have an old brand that no longer reflects who you've become.

  • You're fundraising or expanding and need a coherent presence.

  • Your marketing team wastes time reinventing visuals for every campaign.

Same discipline, scope adapted to your profile.

We build identity systems at different scales: a local brand just starting out, a creator structuring their personal presence, or a company with complex architecture.

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For local businesses

  • Naming and identity for a freshly opened business
  • Refresh for an old identity that no longer sells
  • Brand kit for a new location (café, salon, clinic)
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For the creator economy

  • Personal branding for founders and speakers
  • Logo, palette and tone of voice for a solo project
  • Identity for a podcast, course or recurring newsletter
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For companies

  • Corporate rebranding with multi-market rollout
  • Brand architecture with sub-brands and product lines
  • Visual identity for a spin-off or new division
Catalog completSee all branding services

From strategy to final deliverables, the complete list we deliver under Branding & Identity.

  • Brand strategy
  • Positioning & architecture
  • Naming
  • Complete visual identity
  • Logo design & variants
  • Brand book / brand manual
  • Rebranding
  • Tone of voice
  • Communication strategy
  • Marketing consulting
  • Brand audit
  • Product launch strategy
  • Personal branding
  • Templates & launch kit
Frequently asked

Things we hear often.

How long does a full branding project take?

Typically 8-12 weeks from discovery to handover. Depends on the complexity of deliverables and the speed of your feedback.

Do you do just a logo, without a full system?

We can, but we don't recommend it. A logo without a system erodes in 3 months. If budget is tight, we prefer doing fewer things, well documented.

Do you include copywriting (tone of voice)?

Yes. The brand book includes tone of voice principles + examples. If you want applied copy (site, social), we add the Content Creation package.

Do you deliver source files (Figma, AI)?

Yes, in full. Everything we build is yours, no locks, no mandatory retainer.

Let's see if we're a fit.

30 minutes, no pitch deck. You tell us where you are, we tell you if and how we can help.